Apple iPhone

Apple iPhone

Answer the following the questions using at least 2 scholarly references per question in APA format. Text book- Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460. Product is Apple iPhone

Q5. Discuss the Internet marketing possibilities for the product/service. (Ch. 21) Q6. Discuss the use of social media in the marketing of the product/service. (Ch. 21) Q8. Explain the role of personal selling in the marketing of the product/service. (Ch. 22)

Apple Iphone

Topic: Apple Iphone
Kotler, P., & Keller, K. (2012). Marketing management (14th ed.). Upper Saddle River,
NJ: Prentice Hall. ISBN:1256392510 custo
1. Market Segments (See chapter 8)
a. Which variables should your firm use to segment its target markets? (use outside research and textbook)
i. Consumer. Pick variables from Table 8.1 and explain why you chose them.
ii. Business (if applicable). Pick variables from Table 8.5 and explain why you chose them.
b. How can your firm evaluate the attractiveness of each identified segment? (use textbook)
i. Explain the use of the five key criteria on page 231 (Measurable, Substantial, Accessible, Differentiable,
Actionable), the characteristics that make it attractive on page 232 (Size, Growth, Profitability, Scale economies, Low risk)
anddoes investing in the segment make sense give the firm’s objectives, competencies, resources
2. General
a. Scholarly sources. Scholarly sources should include publications such as Wall Street Journal (WSJ), Fortune
Magazine, Ad Age or peer-reviewed Marketing journals. You can find these in the LU library. Articles from the internet
(e.g., corporate, government or general websites), or information from sources such as,,, etc. are not scholarly sources and will not be recognized as such.
b. Citations. You should provide a citation(s) for each of your answers. At the very least you should be citing
material from the textbook. (A good way to learn is to apply concepts from the textbook to real life situations, but you
must demonstrate that you understand the concept by citing material from the textbook.) For help citing material using APA,
please see

Open chat
💬 Need help?
Hey there! 👋
Need help with this assignment?
Or any other?
PM us on WhatsApp.