Commercial feasibility analysis
The purpose ofthis assignment is to present a complete commercial feasibility analysis of your
business opportunity incorporating the IDEAS format. Use the following outline as the basis for your report. Forthe criteria in parts 2, 3
and 4, carefully explain the information and reasoning you have used to arrive at your ratings. It is recommended that students use the
IDEAS software wwvv.smallbiz.nsw.gov.au/ideasonline on their idea, and incorporate the findings as evidence for number2, 3, and 4 of your
assignment.
1. Summarise the concept behind your new business opportunity (10 marks).
2. Market viability (15 marks)
Explain your analysis
ofthe market by identifying and evaluating these key elements:
Potential demand including market size, market growth, market stability,
sustainability and extensions.
Market approval including needs and wants, recognition, compatibility, complexity and distribution.
Competitive strength including differentiation, value, customer negotiating leverage, supplier negotiating leverage and competitors.
3.
Risk (10 marks)
Identify and evaluate the risks involved in your business opportunity. Be sure to cover each ofthe following risks and
include any others that are important.
Boundary risks, including regulatory risk, technology risk, environmental risk, socio-economic
risk, dependence risk and any other important boundary risks.
Establishment risks, including planning risk, marketing risk, deliverables
risk, liquidity risk, personal risk and any other important establishment risks.
4. Business model (15 marks)
Outline the following
elements of your business model.
What skills and experience are required, including marketing expertise, technical expertise, financial
expertise, operational expertise and managerial expertise?
What resources are required, including financial resources, physical
resources, human resources, intellectual resources and network resources?
Show your preliminary forecasts for sales, profitability, cost
structure, financial structure and cash fiow forthe first three years.
5. Commercial feasibility (10 marks)
Summarise your conclusion
about the commercial feasibility of your new business opportunity.
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