Controversy

Controversy
Search engines like Google sell advertising opportunities keyed to search terms on search result web pages. Trademark owners have sued search engines and also the firms that have purchased keyword advertising for trademark infringement.

Please write a comment on this controversy by answering the questions below:

? How are trademark owners harmed by keyword advertising?
? Does keyword advertising confuse consumers?
? Does it help consumers?
? Does it promote competition?
? Is competition always desirable?

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