Economic Environment – Southwest Airlines

Economic Environment – Southwest Airlines

Conduct an economic comparison for Southwest’s domestic and global environments. Analyze it by considering its GNI (per capita and growth rates), population, skill and education level of the population, the subterranean economies, where they are located geographically, annual exports, life expectancy, and energy consumption rates. Include theory information as well.
1. Using your chosen company’s domestic environment identify its economic environment and compare and contrast it using Rostow and Galbraith (see lesson plan and resources).
2. Repeat the same for the global environment you have identified.
3. Research requirement: minimum 3 sources PLUS the text.
4. Page requirement: 2 pages in APA format.

Resources:
http://www.fao.org/docrep/W5973E/w5973e03.htm#chapter 2: the economic environment

http://www.nvcc.edu/home/nvfordc/econdev/introduction/stages.html (Rostow)

http://economistsview.typepad.com/economistsview/2006/04/john_kenneth_ga.html (Galbraith)

http://www.businessballs.com/portersfiveforcesofcompetition.htm

http://www2.econ.iastate.edu/classes/econ355/choi/leo.htm

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