Environmental Analysis

Environmental Analysis
Using the Starbucks Corporation complete the following three-step process:
First, conduct an external assessment and complete either an EFE or CPM. Use the following five websites in conducting your assessment:

http://marketwatch.com

www.hoovers.com

http://moneycentral.msn.com

http://us.etrade.com/e/t/invest/markets

http://globaledge.msu.edu/industries

Second, conduct an internal assessment and complete an IFE. Use the following documents, which may be found in the target organization’s corporate website:
• Most current Form10K document
• Most current Annual Report
Then develop a well-written paper describing the findings that you discovered by analyzing the data from the external assessment and from the internal assessment. Present facts. Consider putting some of the data into a graphical display (chart, figure, table) to present information in a clear way. Use citations to substantiate your ideas. Insert the completed matrixes as appendixes and reference them within the body of the paper according to

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