Marketing Principles

Produce a report to present to the Managing Director of your chosen company. The must be written in professional manner and properly referenced. The report should comply with the word count of 2500 with +/- 10% margin. You may use tables and diagrams to support your report to illustrate the text. Word count excludes the index, headings, information contained in tables, references and bibliography.
As a newly appointed Marketing Manager, you are required to carry out a detailed industry
analysis for your chosen organisation. The purpose of this is to formulate a suitable marketing
campaign for your chosen organisation. Produce a report detailing the below.Click Here To Get More On This Paper!!!!
As part of the introduction to the report give a brief explanation of the various elements of the
marketing process (LO 1.1)
Evaluate the benefits and costs of a marketing orientation for the selected organisation. (LO 1.2)
Carry out a thorough organisation, industry and market environment situation analysis. For this, identify and analyse Macro environment, Micro external environment, Micro internal environment and the capabilities using a range of tools and techniques suitable for each market situation. Summarised your analysis using a SWOT Analysis.
Include minimum key factors such as the different analysis models, you must carry out;
– Macro environment analysis
– Micro external environment
– Micro Internal (Core & Distinctive competencies)
– Capabilities
You must carry out the above analysis and you are welcome to use more tools and techniques to support your findings. Summarise your finding through a SWOT analysis (LO 2.1)
Following the SWOT analysis identify a product/service that can be marketed to two different segments. Justify your reason for the proposed segmentation criteria. (LO 2.2)
Choose a target strategy for the chosen product/service. (LO 2.3)
For the chosen strategy discuss how the buyer behaviour affects marketing activities in different buying situations. Discuss the buyer behaviour in relation to the segmentation criteria you have identified. (LO 2.4)
Suggest a range of positioning options for your selected product/service (LO 2.5)
Develop a marketing plan for the proposed strategy addressing the issues identified in the marketing analysis.
For example you may identify the strategies such as,
– Increase existing market share through market stimulation
– Increase existing market share through new product development
– Entering a new market through introducing existing product(s) to a new market
– Entering a new market through new product development
Focus on one of the objectives and develop a marketing plan. Provide a justification and an explanation with reasons for the chosen strategy. Your explanation should include,
• how the product is going to be developed to sustain competitive advantage (LO 3.1)
• how distribution is going to be arranged to provide customer convenience (LO 3.2)
• how you would set the price of the product to reflect organisation’s objectives and
marketing conditions (LO 3.3)
Plan and recommend marketing mixes for the two different segments you have discussed in the Assignment 01. (LO 4.1)
For the segments you have discussed above clearly explain the marketing mix with including the promotion element. You should discuss how the promotional activity is integrated to achieve marketing objective. (LO 3.4)
Include an analysis into the additional elements of the extended marketing mix, providing your marketing plan (LO 3.5)
To summarise your findings and recommendations,
• Suggest a budget, resources and a timescale.
Click Here To Get More On This Paper!!!!

marketing principles

marketing principles

Question 01
You have developed a marketing strategy to market the products and services to
the consumer. What differences are there if you market your products and services to an
organisation? (LO 4.2)
Question 02
Think of marketing abroad. Following the completion of assignment 1, suggest on implementing
a marketing strategy to market abroad. What would be different from international marketing to
domestic marketing? (LO 4.3)

1 / explain the various elements of marketing process
2 / evaluate the benefits and costs of a marketing orientation for a selected organisation
3 / show macro and micro environmental factors which influence marketing decisions
4 / propose segmentation criteria to be used for products in different markets
5 / chose targeting strategy for a selected product/service
6 / demonstrate how buyer behaviour affects marketing activities in different buying situations
7 / Propose new position for the selected product/service
8 / explain how product are developed to sustain competitive advantage
9 / explain how distribution is arranged to provide customer convenience
10 / explain how prices are set to reflect an organisation’s objectives and market conditions
11 / illustrate how promotional activity is integrated to achieve marketing objectives
12 / analyse the additional elements of the extended marketing mix
13 / Plan marketing mixes for two different segments in customer markets
14 / illustrate differences in marketing products and services to business rather than consumers
15 / show how and why international marketing differs from domestic marketing
16 / Identify and apply strategies to find appropriate solutions through effective judgment
17 / select / design and apply appropriate methods/techniques. You are judged on the application of relevant theories and techniques and the justification for their application
18 / present and communicate appropriate findings. This include the use of appropriate structure and approach with coherent, logical development of principles/concepts for the intended audience
19 / Use critical reflection to evaluate own work and justify valid conclusions including realistic improvements which have been proposed against defined characteristics for success
20 / Demonstrate convergent / lateral / creative thinking by showing evidence on receptiveness to new ideas and effective thinking in unfamiliar context
21 / Take responsibility for managing and organising activities including accommodating the unforeseen and recognising the importance of interdependence


Open chat
💬 Need help?
Hey there! 👋
Need help with this assignment?
Or any other?
PM us on WhatsApp.