Marketing Strategy? - ChatEssays

Marketing Strategy

[You should have a great understanding of the components of this section based on your other courses in the marketing curriculum; for the sake of time, there is no need to be redundant. I have included this information here so that you have a more complete format for future reference when developing an IMC Plan.]

The purpose of this section is to embed the communication strategy into the marketing strategy; i.e., does the communication strategy make sense given the product, distribution, and pricing strategies that are in place? How does the organization create value for this target market? This section should mention product offerings, distribution, and pricing.

* Check the communication strategy in the attached file first so you understand more

Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers.

· – Develop a marketing strategy for your packaged ice that includes a market penetration strategy, market development

strategy, and the value proposition.

Provide a 2–3 page (APA formatted and citation styled) marketing strategy plan paper with at least three supporting scholarly references (no use of Wikipedia) that address this Assignment. You should include at least one illustration which can be included in the body of your paper or in an appendix.

Assignment Checklist:

· – Write your original response in Standard American English, paying special attention to grammar, style, and

mechanics.

– Respond to the Assignment criteria in a thorough manner, by addressing the specific objectives listed in the

grading rubric.

· – Ensure that your viewpoint and purpose are clearly stated.

· – Demonstrate logical and appropriate transitions from one idea to another.

· – Your paper should be highly organized, logical, and focused.

NOTE: Your paper should be in APA format and citation style. You must include a title and reference page in addition to the 2–3 pages of your marketing strategy paper.

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