Topic: NPD Process
Order Description
What is meant by the NPD process and how a structured process can be of benefit to an organisation? Give examples to support statements.
Please write an essay that is targeted at a non-marketing businessperson that explains why it is important for them to understand what is meant by the NPD process and
how it works. By using examples from the “real-world” you will demonstrate why the concepts are important, how they work and why it is important to understand them.
Impotant note: Please use academic resources. (ebsohost, jstor recommended) or academic books.
Topic: Effective Leadership Essay
Order Description
Effective Leadership Essay
Choose an individual who you consider to be an effective leader to study. This person may be someone you have worked for or with, or you may choose a prominent figure
you admire. Write an essay identifying their leadership style and approaches, and explain how the leader’s effectiveness is determined by the following:
• Communication competencies.
• Predispositions for leadership communication.
• Use of strategic communication objectives.
• Use of power bases.
• Contributing behavioral factors.
• Refer directly to the information in Figure 7.1,”The Blake and Mouton Managerial Grid” on page 224; the Hersey and Blanchard concept of situational leadership
starting on page 226; Figure 7.2, “Communication Tactics for Leadership” starting on page 241; and Figure 7.3, “Principled Leadership” starting on page 247 of the
course text.
Use this Worksheet please
u05a1 Worksheet
Name: _______________________
Answers should be provided in complete sentences. Be sure to include, in your answers, several of the key terms and concepts from your reading in this unit.
1. Identify the chosen individual’s leadership style approach. Support your answer using Figures 7.2, 7.3, and 7.6 in your textbook. (Your answer should fill about one
– two paragraphs.)
2. Explain the chosen individual’s communication competencies in regard to
predispositions for leadership communication. (Your answer should fill about one – two paragraphs.)
3. Explain the chosen individual’s communication competencies in regard to use of strategic communication objectives. (Your answer should fill about one – two
paragraphs.)
4. Explain the chosen individual’s communication competencies in regard to use of
power bases. Specifically identify the power bases as discussed in your textbook.
(Your answer should fill about one – two paragraphs.)
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