Paper instructions:
Research information about Tide Washing Detergent, conduct a product portfolio analysis incorporating “Boston Consulting Group Matrix” on the current and future position of the product with a recommendation on how you see its longer-term future. You will first complete the Boston Consulting Group, then write a short essay that demonstrate the marketing concepts discussed in the course. Specifically, address the following in the paper:
1. Part One: Boston Consulting Group Matrix: Complete a Boston Consulting Group Matrix
2. Part Two: Positioning
Think about the current position of your product. When on the matrix do you think it is and why?
Once you have decided on the position of the product in the matrix, think about the implications of this position: What will be the best channel to promote the product to maintain its market share? Who are the competitors?
Part Three: Market Share:
Consider the type of market that you think the products will be in; is it growing market? How much market share does the product have? Who are the competitors?
Are there markets that have not yet been considered that could be exploited in the future?
Part Four: Marketing Research
To establish marketing strategies so your product stays popular in its industry, what methods together primary and secondary data would you use to find out what consumers wanted?
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