Complete Plan
Prepare a 4 page paper in which you recommend strategies and tactics to build media relations and generate publicity for the organization selected in week five (
Nike). Be sure to address the following in your paper.
•Strategy Paper Objectives for the PR Campaign media relations_ plan including
-Media relations’ strategy
-Identify the organization’s publics
-Identify the risks in the strategy.
-Write a media release and create a media distribution list for the media release
•Develop a tactical plan utilizing at least five of the PR tools listed below:
• Event planning
• Open house
• Press conference
• Community event
• Sponsorship
• Corporate newsletter (internal and/or external)
• Direct mail
• Internet/intranet
• Social media
• Promotional items
• Promotions – sweepstakes
• Spokesperson
•Evaluate the business implications of your PR Campaign
4 pages plus references.
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