Santa Cruz Bicycles

Santa Cruz Bicycles

Read Case 5-1 ?Santa Cruz Bicycles? on page 164 and then answer the following questions.

What, in your opinion, was the key factor in Santa Cruz Bicycles? successful process redesign? Why was that factor the key? What outside factors had to come together or Santa Cruz Bicycles to be able to make the changes they did? As CEO of the organization, what would you have done differently and why?

Your answers should be in your own words, but should also incorporate (and cite) key terms and concepts from the reading and lectures for this week?s assignment.

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