Segmenting Wine consumers in the United Kingdom
The assignment will be expected to display understanding of the bases for segmenting consumers and for targeting selected segments in a retail environment effectively.
Should critically evaluate and apply the best model for segmenting consumers and critically evaluate the respective retail theories and suggest appropriate marketing strategies in a retail environment to target each segment.
Including: Cover.
Title page.
Abstract.
Table of Contents.
List of tables and figures.
The body of the work divided into sections (e.g. Introduction, Literature Review, Methodology, Findings, Analysis and Discussion, Conclusions).
References.
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