Segmenting Wine consumers in the United Kingdom

Segmenting Wine consumers in the United Kingdom
The assignment will be expected to display understanding of the bases for segmenting consumers and for targeting selected segments in a retail environment effectively.

Should critically evaluate and apply the best model for segmenting consumers and critically evaluate the respective retail theories and suggest appropriate marketing strategies in a retail environment to target each segment.

Including: Cover.
Title page.
Abstract.
Table of Contents.
List of tables and figures.
The body of the work divided into sections (e.g. Introduction, Literature Review, Methodology, Findings, Analysis and Discussion, Conclusions).
References.

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