What is the general online value proposition for B2C e-business
Illustrate this value proposition by applying it to one particular sector, e.g. books. Describe the problem of channel conflict and cannibalisation. How can retailers alleviate this problem?
Paper instructions:
This is a straightforward but multi-part question concerned with business-to-consumer (B2C) e-business. The first part of the question concerns the ‘six Cs’ – Content, Customization, Community, Convenience, Choice, Cost reduction – and it’s probably a good idea to merge this with the next part that concerns applying it to a particular sector. This will save you time and reduce repetition. In other words, you should go through each of the six Cs, describe the issue and apply it to the sector. The question suggests the
book market and this is a good one to use. Amazon is well known and each of the six Cs works well here. The problem of channel conflict and cannibalisation is well known and just requires a description, although you may have to think a little for the final part of the question.
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